Is There an Eco in Here? Part Deux

Why Natura?

Benjamin Moore launched its new Natura line around the country in recent months and raised the collective question among paint contractors: “Don’t they have enough lines already?” Apparently not. My paint contracting company received a healthy batch of Natura during its test market phase last fall and began dabbling with it in a number of different scenarios.

Usually, field tests and product reviews focus more on the “how”. As in, how did it spread/smell/dry/look/feel? For the purposes of this discussion. the more appropriate and resonant question for paint contractors appears to be why? [Read more…]

 

Tags: natura