Is There an Eco in Here? Part Deux

Why Natura?


Natura review.

Benjamin Moore launched its new Natura line around the country in recent months and raised the collective question among paint contractors: “Don’t they have enough lines already?” Apparently not. My paint contracting company received a healthy batch of Natura during its test market phase last fall and began dabbling with it in a number of different scenarios.

Usually, field tests and product reviews focus more on the “how”. As in, how did it spread/smell/dry/look/feel? For the purposes of this discussion. the more appropriate and resonant question for paint contractors appears to be why? [Read more…]



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