A New Word is Added to the Paint Contractor’s Lexicon



One of Scott’s most popular articles ever.

Paint contractors in my local market and around the country are talking a lot about the challenges of marketing and selling in the current market condition.

Specifically, the challenge of trying to sell in a multiple bid situation against “competition” that is, at times, priced as little as half of what is reasonable.

That being the case, I’ll deviate from our usual product and service format to explore this topic a bit. [You have to read more!]