The More Things Change…

…the more the internet kind of stays the same


On blogging and social media…

The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that is superficial.

It is somehow ironic that while it is getting easier to blog, there seem to be fewer and fewer good ones in the paint industry, by comparison with other fields.

As an editorial writer for APC magazine, my opinion is frequently sought by both contractors and all types of industry folks with questions about online platforms in general, and blogs in particular, in the paint industry. Because I am as much a reader as I am a writer, I have a pretty good idea of what it is out on the internet for content. [Read More]

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